Profile
Men and women at different age ranges. Teens, Young, Parents
Socio-Economic Level
A2/B1 B2/C1
Field of study
Districts of Lima. Perú
Objetives
To evaluate the different market variables such as: consumption habits, brand position, likes, preferences, frequency of purchase, investment capacity, prices, competition, others.
Processes
Recruitment of participants. Rooms with camera gesell. Moderation. General Report. Conclusions. Video and audio recording.
