Profile study of the Peruvian electrician

Electrical Products Market

Quantitative and Qualitative Study

Year
2017
Client
Schneider
Profile
Engineers, technicians, teachers and workers (resident and industrial electricians).
Socio-Economic level
Various.
Field of Study
Various districts of the city of Lima
Methodology
Quantitative and Qualitative Study
Objetives
Profile study of the Peruvian electrician.
Processes
The following techniques were applied: in-person surveys (face to face) and focus group. Study variables: level of study, purchasing habits, frequency of purchase. Place of purchase, reasons for buying electrical products, hidden needs, among others.
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