At ABC Marketing we develop Market Research Studies that solve information needs and facilitate decision making within the country’s real estate sector companies. We provide statistical information of the potential market that allows the optimal design of corporate and competitive strategies. Examples of Most Studied Variables.
- PURCHASE INTEREST. 95.2% of those surveyed are interested in buying a property, whether it is a plot of land, an apartment or a house.
- TYPE OF PROPERTY. 54.8% of respondents prefer to buy land, 33.8% houses and 6.7% apartments.
- IDEAL FOOTAGE. 5.2% prefer a footage of more than 120 m2 and 21.4% of respondents, 120 m2.
- NO. OF BEDROOMS. 40.5% prefer more than 3 bedrooms and 39.5%, 3 bedrooms
- THE MOST IMPORTANT FACTOR IN THE DECISION TO BUY A PROPERTY. 27.1% determined that THE QUALITY OF THE FINISHES is the most important factor, followed by the CONSTRUCTOR COMPANY with 24.8% and 15.2% THE LENGTH.
- PROBABILITY OF INVESTMENT. 53.8% expressed that they have a REGULAR probability, while 27.6% have MUCH probability.
- INVESTMENT CAPACITY. 45.2% would invest less than 30,000 nuevos soles, while 25.7% would invest between 30,000 and 40,000 nuevos soles.
- FINANCIAL ENTITY. 57.7% work with MUNICIPAL BOXES, among the main ones the CUSCO MUNICIPAL BOX AND AREQUIPA BOX.
- FORM OF PAYMENT. 65.7% would pay in CREDIT and 21.9% in mixed form, initial and credit. The ideal term is 5 YEARS (71.4% of respondents).
- POSITIONING OF THE CURRENT OFFER. 95.7% do not know, while 4.3% do remember or know any Project.
Source: Study of the Real Estate Market in the Province.