- Local Financial Market Research.
- Elaboration and execution of the Marketing Plan for Savings and Credits.
- Presentation to the Board of Directors and staff.
- Implementation of New Institutional Image. (New logo, isotype and slogan).
- Design and execution of the General Commercial Mix Strategy: Services, Advertising, Promotions, customer loyalty and sales strategy. Field work with Credit Analysts and Promoters.
Achievements: Change of perspective of the directory in relation to the situation of the company with the market. New business image, renewal of all advertising of the company. Registration of new trademark in Indecopi. Planning of promotional campaigns. Talks were made to staff on issues of integration and identification with the company, improving internal communication channels. Brand repositioning in the local market, from Caja Rural to MÍ CAJA CAJAMARCA. Increase in sales volumes of passive services as assets. New image of financial products. (E.g. SME credit). Product and Promotion Manuals. Improvement of media investment. Participation in local programs. Infrastructure improvement. Projection and fulfillment of goals. Increase of patrimony and capital.