CHRISTIAN ASSOCIATION OF YOUNG PEOPLE – La Guay
Studies conducted: MARKET STUDY
- INTERNALLY: SURVEY TO SUBSCRIBERS. Quality of Services. Satisfaction level. Strengths and Weaknesses of the organization. Investment Capacity.
- At an INTERNAL level: PERSONAL SURVEY. Evaluation of variables: Level of Satisfaction. Identity. Integration Internal Communication. Suggestions for Improvement.
- At an EXTERNAL level: MARKET NICHOS. BRAND POSITIONING. Competition. Prices. Advertising Media. Demand for services. Perceived advantages and benefits. Seasonality of the service. Social Responsibility. Demographic crossroads.