Company Potable Water Study: Commercial Area Analysis

Marketing Consultancy

Agua Potable Provider Company.
Socio-economic Level
Various Segments
Field of Study
Service Description
The main objective of the study was to evaluate the development of the commercial area of the company and the current movement of its user market. Among the variables studied: The level of user satisfaction, perception of the company, its staff and development, problem solving, type of meter, form of payment, appreciation of the current rate, classification of users, social evaluation of user, profiles identified, errors in billing, claims, orientation, cuts, suggestions for improvement, type of advertising consumed, preference of communication media, frequency, guidelines and programs, among other variables.
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