Year
2017
Client
About Brazil
Profile
Buyers of heavy machinery. Staff od Departments and logistics areas.
Socio-Economic level
Segment A, large companies. Mining sectors, construction, among others.
Field of Study
Mexico, Chile, Peru (capitals)
Objetives
Position of brand of heavy machinery for construction, habits of the buyer of machinery, characteristics and advantages by brand, frequency of purchase, investment capacity, reason for purchase, level of satisfaction in training.
