Market research. Fund Mobilization. Internal Market.
AB Segment of Metropolitan Lima Survey
In-depth interviews with Social Responsibility Managers of the most important companies in Peru. Interviews with General Managers and Authorities.
Topics to study: Situation and Perception of NGOs in Peru. Main Lines of Action with the highest demand. Collection processes at the massive and business level. Analysis of competition among NGOs. Social demands of the areas of influence. Business perspective in relation to funds. Indicators. Client’s SWOT.
Proposal of Marketing Plan to improve the current collection.
