Profile
Men and Women at different ages.
Socio-economic Level
Various A, B, C, D and D.
Field of Study
At Local Level: Lima.
Service Descriptiono
A study was carried out with the purpose of evaluating the position and habits of mattress consumption. Among the variables studied: Recall of brands, product characteristics, benefits, types of mattress, type of spring, color of fabric, role of the mattress, ideal size of the mattress, buyer, frequency of purchase, brand that they would buy, reasons, guarantee, duration, investment capacity, comparative brands, among other variables of interest.
.
