Savings and Loans Rural Savings Bank

Local Financial Market Research. (Local market variables).
Preparation of Marketing Plan for Credits. Presentation to the Board and staff.
Implementation of New Institutional Image. (Logo, isotype and slogan) .Focus Grup.
Design of General Strategy Commercial Mix: Services, Advertising, Promotions, customer loyalty, sales strategy, coordination and training to sales staff, design of new services, etc. Market information management. (Local Competition). Coordination with all your agencies. Coordination with the Board and Management.