Valorization of public figures

Endorsement Study

Quantitative Study

Year
2018
Client
CMAC Caja Municipal Huancayo
Profile
Clients and non-clients of Caja Huancayo
Socio-Economic level
Various, C, D and E
Field of Study
Cities of Lima and Huancayo
Methodology
Quantitative Study
Objetives
Valorization of Public Figures for the 2018 Caja Municipal Huancayo Campaign
Processes
This study was conducted with two types of sources. Primary source (personal surveys) and secondary sources (information collected from different institutions). Financial and economic evaluation. TIR and VAN. Various scenarios.
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