STRATEGIES FOR A START UP

Previously you must define the value proposition and the ideal audience (you are an StartUp entrepreneur, a growing entrepreneur, a manager, a professional who is representing a company, etc.)

The strategic actions that should be implemented in order to generate projects should be based on two actions. These are to generate networking and content marketing in order to attract customers (pull strategy).

Key ideas to generate Networking

1. Locate the areas where it is strongest, according to the experience and the professionals it has. Subsequently locate the companies that are within this area. Search for the number or email of business managers to create a database. Propose a meeting with them, at the meeting offer the consulting services offering a hooking idea.

2. Generate networking through assistance to business events, institutions, government, in order to identify people who may require consulting services. Create a BD.

3. Eventually in the year, give talks on topics of interest to entrepreneurs and invite these entrepreneurs with the BD previously created.

4. Establish strategic alliances with business accelerators to provide the consulting or mentoring service to StartUps as part of the “prize” that these accelerators offer. For example, StartUp Peru, Cide Pucp, Peruincuba, among others.

5. Appear in business magazines.

6. Offer workshops, workshops in postgraduate schools.

Key ideas related to content marketing:

1. Make microprograms aimed at the main target audiences. It is important that prominent figures in the area such as teachers, directors, analysts, etc. be presented. They should explain different concepts that are interesting for the target audience, for example a small video on “How to create a reputation?”, Or on “Trends in intangible management”. For example, if the public belongs to the mining sector, make a short video on how to make social responsibility reports. The purpose of the microprograms is to attract different audiences with interesting content. The interviews with the experts will be achieved thanks to the fact that these characters will be given more visibility, since the videos can be found on a website, generating more traffic to the company’s website.

2. Create Podcast that entrepreneurs can download from the web of the microprograms, so they can listen to it at any time (do not forget to mention the name of the consultant and the experts).

3. Create a blog of interest accessible from the web where you can write articles about ethics, reputation, social responsibility, corporate management, global goals, corporate activism, engagement, stakeholders, organizational model, corporate responsibility, corporate citizenship, etc

4. The content can also be adapted to slides and presented in linkedin.