How to Build a Winning Election Campaign

POLITICAL MARKETING should be understood as the set of TECHNIQUES used to influence attitudes and citizen behaviour in favour of ideas, programmes and actions of specific organisations or people who detect power, try to maintain it and consolidate it, or aspire to achieve it.

With all this, political marketing must be understood, on the one hand, as a set of techniques that allow to capture the needs of the electoral market to build, based on those needs, an ideological program that solves them and offering a candidate who personalizes that program and who supports through political publicity.

The Political Marketing, is then the instrument by which the partisan and social organizations can establish with greater precision the desires and aspirations of the citizens. It takes care of the whole systematic and continuous process of the candidate, leader or political party.

It should be noted that Political Marketing is subdivided into: GOVERNMENTAL MARKETING AND ELECTORAL MARKETING. The first is at the service of social causes promoted by public or private organizations. The second at the service of political parties and candidates. In both cases to identify needs, sell ideas – symbols and persuade people to change or reinforce their attitudes.

MARKETING is more than a simple set of media techniques and operations. It is a set of research, planning, management and dissemination techniques used in the design and execution of strategic and tactical actions throughout an election campaign.

HOW TO BUILD A WINNING ELECTION CAMPAIGN!