Marketing Retail Businesses, Wineries

Currently the presence of large supermarkets such as WONG, METRO, PLAZA VEA, TOTTUS, others, has caused the decline in sales in retail businesses such as: Wineries, Pharmacies, Hardware, others. But there are strategies that can counteract this trend such as DELIVERY and Good Attention to current and potential customers. In the interview our director shares some tips and principles of marketing to winemakers friends.